Launch site: www.curatorialleadership.org
The Center for Curatorial Leadership (CCL) trains curators for many of the world’s great museums, from the Guggenheim to the Louvre. Besides launching a new visual identity and brand, their new website needed to provide useful tools for applicants, program members, and administrators. Requirements for the public site included features like online application forms and searchable records of all past and present fellows. In addition, CCL needed a private back end only accessible by the fellows themselves, where they could build professional profiles, form groups, blog, and have private discussions.
A feature of the new home page design was a series of full screen background videos. These would initially look like static images, but suddenly come to life as a figure entered from offscreen—a nice effect for large monitors with broadband connections, but a problem for mobile devices and slower connections. We developed a progressively-enhanced solution that shows text for smartphones, a static image for tablets, and the full video for desktop. Even desktops start by showing a static image of the video’s first frame while it loads. Once loaded, the video is seamlessly swapped into place for the still image.
Aspiring CCL Fellows apply through a multi-step online form. All forms throughout the site are built responsively to ensure that they can easily be filled out from any device, and a “save and continue” feature lets applicants start their application on one computer or device and continue it on another. Once completed, the application feeds into a single page that can be easily reviewed by program directors, who can comment and even approve the application directly within the system.
Once accepted, fellows are granted access to Fellowspace, a members-only back end where they can build a professional profile and connect with other curators.
Produced at C&G Partners; art direction by Maya Kopytman
Visual design and identity by Wael Morocos